Web design is creating a fully scalable, responsive and beautiful web presence however it is only one part of a project. This business is built on reputation and the goal is simply to give excellent service and continue to exceed client expectations. Every project is carried out with attention to detail and pride in the end result.
Rapid response. taking pride in reliable communication at all times, you will always receive a quick response, your project will be delivered on time
It all happens under one roof from design to technical implementation; from social media and content marketing to maintenance. Everything you need is here!
Okay so you have a great product or service but no one is going to buy it if they don’t know about it, are they? Well, a website is part of the process (yes that word again) in which you can capture the essence of what you want to promote both visually and through words. It lets your customers get to know you and build up a rapport with you.
Wordpress is my platform of choice as it is so versatile and easy to use for everyone concerned.
You don’t need to be a technical expert to add and edit copy, images or even video. The platform WordPress works for nearly any type of website that you can think of from a simple brochure site to an online store with lots and lots of products. Other usage examples include classified ads, business listings, portfolios, photography, online booking & hotel sites and events registration. If blogging is your thing you can easily integrate with your favourite social media channels.
With lots of features and extensions, WordPress allows for your website to be adapted to meet the needs of your visitors, both now and in the future.
WordPress is now one of the most popular open source content management systems (CMS) today and is used on millions of sites and seen by tens of millions of people. Many large companies use WordPress including CNN, NASA, BBC. Yahoo, Samsung and Nokia to name but a few.
Next, in the web design process, we need to consider all devices and browsers. Adapting the design for mobile devices gives your users the best experience. According to Google, 61% of visitors leave a website if it is not mobile ready and deems responsive web design to be best practice.
The main thing is that you deliver the same content via a mobile as you do via a desktop. Making sure your content is available to users wherever they access your site. It needs to load quickly too, your website visitors are on the move and need information immediately.
With responsive design, I target my website designs at device types and screen sizes. To be honest it’s a bit like pouring a liquid into a glass, adapting to fit the container.
An eCommerce website creates a showcase for your products, makes it easy for your customer to buy and is extremely easy to manage. Let’s face it all you want to do is generate sales and grow your business – success! eCommerce websites are very different because they need to drive the visitor at ever stage to ultimately make their purchase without any hurdles. They also need to be search engine friendly, so that when your potential customer searches for a product, your website comes up in the search results. As a rule, visitors don’t tend to search for online stores by name, they tend to go looking for products by keyword search.
eCommerce websites are a very different beast compared to “ordinary” because they need to drive the visitor at ever stage to ultimately make their purchase without any hurdles. They also need to be search engine friendly, so that when your potential customer searches for a product, your website comes up in the search results.
Check-out processes need to be simple and streamlined, there cannot be any barriers when converting a sale. Even better if checkout and all of the security that goes with it can be handled by a third party like PayPal.
Getting a great design goes without saying, your product display must be stunning to get that vital next click. When a visitor arrives to view the product detail they need to see a good description space, details of other products they might like and a clear “buy” button. Social media sharing is a must these days and online stores are amongst the most shared sites on the web.
Search engine optimisation or SEO is really important it’s like building a car but forgetting to put the engine in, looks nice but it’s not going anywhere. There are two important things when it comes to SEO, first, is making sure the search engines such as Google can find your website. Second is speed, yes we’re back to the car again. You can have a lovely car with an engine but I can ramp it up so it loads fast on all your end users devices.
I give your site the best start to get you found by the search engines through the correctly structured code and other hidden elements. I also use a top SEO plugin to ensure that your meta tags are always correct. I’ll you set up with Google Analytics to enable you to monitor your website traffic and produce all kinds of reports.
SEO isn’t all about online optimisation and whilst I ensure your website has the best possible start in life there are other things you can do to improve your websites rankings.
We can discuss your options and what is possible before we start.
A lot of businesses are turning to blogging to create good quality, live content. Blogging about your business and what you know will demonstrate knowledge, build credibility and help you to gain trust in your market. Better engagement with customers through blogging and social media is the way to go.
Blogging and SEO go hand in hand – in fact, there are businesses who have never had to invest in search engine marketing because their website naturally brings traffic as a result of consistently publishing new blog posts about topics that interest them and their market. Blogging can drive more search engine traffic to your site. Google loves good quality content and so will your visitors. Once you start to share your posts and interact with social media you will have a whole new audience.
Social media is a major player in the online presence for any business. Channels include Twitter, Facebook, Google+, LinkedIn, Instagram, Pinterest, Blogs and so much more.
Here are some of the various tools I can provide to set you on your way:
Essentially your website becomes the hub for all of your online activity, you can refer people back to your blog and to your website by adding a link to any Tweet, update or image. Driving traffic back to your site and growing your online credibility is what it is all about.