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Copywriting

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Copywriting

Copywriting is writing text for a website with the sole purpose of advertising or marketing. The text is crafted/written to persuade visitors to buy a product, service or influence their way of thinking. It is optimised for Google to help Google understand what the page, post and the website is about.  This helps improve a website’s ranking and encourages visitors to visit the website.

Copywriting, especially for a website, is more difficult than you might think.  It’s all about keywords and key phrases, where to use them and not i.e. overstuff the text. You only have a few seconds to capture a visitor and if you get it wrong and you lose them your brand will come across with the personality of a wet paper bag.  Get it right and you are laughing, as they say, all the way to the bank.  

Your website is your brand’s shop window. It’s not enough to have an attractive website, you need to engage with people, find your voice. Otherwise people will look elsewhere if they are not sure what you are offering or how you can help them.  I have written blogs and website text for many websites as I understand what Google is looking for and how it can improve your website’s ranking.  Ultimately the more visitors you have to your website the more likely you are to convert them into your customers.

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