Copywriting

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Copywriting

Copywriting is writing text for the sole purpose of advertising or marketing. The text is crafted to persuade someone to buy a product, service or influence their way of thinking.

Copywriting, especially for a website, is more difficult than you might think.  It’s all about keywords and phrases, where to use them and not i.e. overstuff the text. You only have a few seconds to capture a visitor and if you get it wrong and you lose them your brand will come across with all the personality of a wet paper bag.  Get it right and you are laughing, as they say, all the way to the bank.  

Your website is your brand’s shop window. It’s not enough to have an attractive website you need to engage with people, find your voice.

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